Lifecycle email marketing

Grow revenue from the relationships you already have.

Most businesses already hold the leads. What's missing is consistent, commercially-minded follow-up. Nurture keeps every prospect, lead and customer warm — until they're ready to buy.

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The problem

Most leads aren't lost. They're quietly neglected.

Contacts go cold. Salespeople forget to check in. Newsletters go out with no commercial logic. Good prospects sit untouched because nobody knows what to send, when to send it, or how to turn engagement into pipeline — so a growing database generates almost no revenue on its own.

80%of leads that don't close immediately are never followed up with again

5×more likely to convert a warm contact than a cold outbound prospect

£0revenue generated by a contact database that goes untouched

Lifecycle plays

Every contact gets the right follow-up

Continuous, commercially-logical email journeys across every stage of the relationship.

Dormant lead reactivation

Re-engage prospects who went quiet after an initial enquiry or demo.

Long-term nurture

Keep warm the prospects who aren't ready yet — without relying on sales memory.

Newsletter to pipeline

Turn engagement signals from broadcast emails into qualified follow-up sequences.

Proposal follow-up

Structured sequences that keep proposals alive and move deals to a decision.

Lost-deal revival

Re-enter contacts who said no at the right moment with the right message.

Customer expansion

Identify and nurture upsell and cross-sell opportunities within existing accounts.

How it works

Set up once. Runs continuously.

Nurture connects to your contact data, builds intelligent journeys, and tracks the commercial impact of every send.

STEP 01

Connect your data

Sync contacts from HubSpot, your CRM, a CSV, or direct API. Nurture keeps everything current.

STEP 02

Choose lifecycle plays

Pick from pre-built commercial journeys or build your own. AI suggests copy and sequence logic.

STEP 03

Approve and launch

Review and approve every campaign before it goes out. Full team visibility and control.

STEP 04

Track pipeline impact

See which nurture activity creates opportunities — a clear link from email to revenue.

Commercial outcomes

What it does for the business

More revenue from the database you already have

Stop leaving pipeline on the table. Your existing contacts are your best asset.

Less dependence on cold outbound

Warm prospects are easier and cheaper to convert than cold ones.

Consistent follow-up without relying on sales discipline

Nurture runs in the background whether or not your team remembers to check in.

Warmer prospects before sales gets involved

Contacts arrive at the sales conversation already educated and engaged.

A clear commercial link between email activity and pipeline

Know exactly which journeys generate revenue. No more vanity metrics.

Pricing

Premium tooling, priced for outcomes.

You pay for active, subscribed contacts — never for unsubscribes or bounces. Every plan is billed on results, not vanity metrics.

Growth

£49_{/mo inc. VAT}

Up to 5,000 active contacts

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Unlimited sends
Unlimited lifecycle automations
AI campaign copy & segmentation
A/B testing

Works with your stack

HubSpot Any CRM CSV import REST API Amazon SES Webhooks

Book a demo

See Nurture working on your own data.

A 20-minute walkthrough with our team. We'll map a lifecycle programme to your database and show the commercial impact — no obligation.

A tailored 20-minute walkthrough
Mapped to your contacts and goals
No commitment, no hard sell

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Thanks — we'll be in touch within one business day to book your walkthrough.